Sally is a trusted China communications advisor and thought leader, with a mission to empower businesses to fulfill their China dreams. She has almost 20 years of solid experience and proven records in strategising and delivering award-winning campaigns for multinational and national companies in China, Hong Kong, across Asia, and globally.
Sally is currently the Founder and Managing Director of the fast-growing, UK’s leading China communications consultancy, 11K Consulting, which specialises in real estate, interior design, architecture, and luxury lifestyle.
11K’s vision is to take the 11,000 kilometer borders between the UK and China/Asia and transform them into bridges through the power of strategic communication. 11K’s current clients are a mix of luxury property developer, interior design, architecture, hospitality, and luxury lifestyle companies.
In 2023, Sally received "Highly Commended" recognition in the Business category by Mulan Foundation Network; and was a Finalist of the Asian Women of Achievement Awards (Entrepreneur Category) in 2021.
Sally is a regular public speaker at conferences, events and webinars, mainly on China PR and marketing, entrepreneurship, and leadership. She is also a Co-Founder of The Chinese Mums in Business Club, with a mission to empower and inspire Chinese (and culturally Chinese) mums in business to reach their full potential.
Her life mission is to be a positive influence on others, at work and in life, everyday.
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